Due to the increase in demand and our product’s limited availability, we have come to the conclusion that change is inevitable.
WHAT TO EXPECT
The Price of our Bulk Unsifted Compost will change.
The truth is that we have underpriced ourselves so severely that, as a consequence, we are selling out too quickly, and too frequently to survive as a business. We simply aren’t making a profit. In fact we aren’t anywhere near covering our production costs.
There are only two ways to fix this problem:
(a) we increase production, or (b) we increase our prices.
The first option presents us with a problem we can’t actually resolve. Our space is extremely limited, and there is simply no way to expand (a constant that is unlikely to ever change), which means that raising the price of our bulk unsifted compost is the best solution.
We hope that this change will help us achieve two goals:
(1) cover our expenses, and (2) allow us to finally make a profit (which we haven’t been making). We also hope this price increase will help to discourage the buyers that care little about quality and are simply shopping for the cheapest compost. Because, let’s face it, until January 1st, 2021 comes around, we will be the cheapest compost in town! Admittedly, however, this is to our biggest disservice. In our efforts to ‘compete’ with the big producers (by offering the lowest price), we ended up hurting our business’ livelihood.
When it comes to volume we will never be able to outcompete any of the other (much) larger composting sites in the Santa Fe and Rio Arriba counties. What we can do is out-best them. Our faithful customers agree, our compost IS the best! This is, after all, why we sell out so frequently, and so quickly, time and time again.
We haven’t quite established what our new prices will be, but do know that they will change by the first of the new year (2021). At the moment, only the price of our bulk unsifted compost will change. The prices for our other products will stay the same.